Thursday, October 22, 2009

New Lunchables Flawed UPDATED response from Kraft

I finally got a response from Kraft regarding my problem with the new lunchables
I wrote them originally on 10/13, got the first auto response on 10/15, I wrote them back on 10/18 asking for an update after not hearing anything from them, then wrote them again on 10/21 saying that it had been a week and I still had not heard a word, and finally today here's the reply I recieved:
Thank you for taking the time to visit us at and for letting me know about your experience.

Thank you for getting back to me

I'm sorry to hear you were not happy with the taste of the Kool Aid in the Oscar Mayer Lunchables. I am sending you reimbursement coupons in the mail for this product, which you should receive within 7-10 business days.

The problem you described sounds like the product was not properly stored during distribution. We take care at our manufacturing facilities to ensure that our products are stored at the correct temperature and time frame until we are able to distribute them. Once our products are in distribution, the storage is out of our control. If the product was exposed to excessive temperatures it could cause the problem you described.

You may use the 8 oz Kool-Aid singles packet in the 6.5 oz water bottle in the Lunchables Complete meal. Once mixed together you'll still enjoy great flavor. We are however working to replace the 8 oz KA Single with a smaller packet.

Again, I apologize for this experience. Thank you for your loyalty and we hope that your next experience is a good one.

Kim M-----
Associate Director, Consumer Relations
Does Kraft think consumers are stupid?  Excessive temperatures did not cause the problem I described.  Having too much Kool Aid or too little water (whichever way you want to look at it) caused the problem.  Sounds like they do realize that they have a problem if they are replacing the packet.  Seems to me that would have been something easier to fix on the front end.

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